Following a study carried out by East African researchers and healthcare professionals, it was evident that there is a negative image of nursing and midwifery that does not promote these professions as attractive career options. This study aimed to explore views regarding the image of nursing and midwifery among nurses and midwives in three East African countries, Kenya, Tanzania, and Uganda. A total of 551 respondents took part in the study, comprising of:

  1. females (61.8%) males (39.2%)
  2. registered nurses/midwives (45.8%)
  3. aged 30-39 years (34.2%).

Most of the respondents were from Kenya (39.7%) and Uganda (32.9%). 

Launched to address the critical need for recognition and support of these essential healthcare professionals, the project focuses on strategic communication campaigns, comprehensive professional development, and robust policy advocacy. Our efforts aim to highlight the multifaceted roles and significant contributions of nurses to the healthcare system, ensuring their stories are heard and their work is valued. Through initiatives such as the Changemakers web series, the development of strategic policy documents, and dynamic social media engagement, we are committed to fostering a more informed and appreciative perception of nursing and midwifery across the nation.

Our stakeholders include:

  • Ministry of Health (MOH)
  • Aga Khan University—School of Nursing and Midwifery (AKU-SONAM)-Convener
  • Nursing Council of Kenya (NCK)
  • M-Health Kenya
  • Afya Reach Kenya
  • National Nursing Association of Kenya (NNAK)
  • Midwifery Association of Kenya (MAK)
  • Kenya Progressive Nurse’s Association (KPNA)

The project’s objectives are:

  • Objective 1: To advance nursing leadership through capacity building and workforce development
  • Objective 2: To improve the image and professional identity of nursing in Kenya through collaborations and partnerships
  • Objective 3: To contribute to generation of knowledge in the field of nursing through action research
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