Following a study carried out by East African researchers and healthcare professionals, it was evident that there is a negative image of nursing and midwifery that does not promote these professions as attractive career options. This study aimed to explore views regarding the image of nursing and midwifery among nurses and midwives in three East African countries, Kenya, Tanzania, and Uganda. A total of 551 respondents took part in the study, comprising of:
Most of the respondents were from Kenya (39.7%) and Uganda (32.9%).
Launched to address the critical need for recognition and support of these essential healthcare professionals, the project focuses on strategic communication campaigns, comprehensive professional development, and robust policy advocacy. Our efforts aim to highlight the multifaceted roles and significant contributions of nurses to the healthcare system, ensuring their stories are heard and their work is valued. Through initiatives such as the Changemakers web series, the development of strategic policy documents, and dynamic social media engagement, we are committed to fostering a more informed and appreciative perception of nursing and midwifery across the nation.
Our stakeholders include:
The project’s objectives are: